Rémi Babinet – France
Founder of BETC Paris
Creative director
A graduate in philosophy and literature, Rémi Babinet co-founded advertising agency BETC in 1994. BETC is today an international network with offices in Paris, London, Sao Paulo, and Los Angeles.
BETC believes in the power of creativity to drive business results. The agency works with over one hundred brands, including Air France, evian, Peugeot, CANAL+, Louis Vuitton Lacoste, McDonald’s, Disneyland Paris… BETC Paris is the largest agency in France and Europe, one of the most awarded in the world.
BETC is a patron of cultural institutions such as the Paris Philharmonic and the Museum of Immigration. The agency has created the campaigns for Paris’ winning candidature for the 2024 Olympics and continues to work on all future creative strategy.
In 2016 the agency moved to Les Magasins généraux de Pantin, a 215,000 square feet former grain warehouse that with the help of a handpicked team of architects and designers was turned into the creative workspace of the future. It is now home to BETC Paris’ 1000 employees, cultural and business partners, a contemporary art centre and artists-in-residence.
And to finish, Forbes Magazine selected Rémi Babinet as one of the world’s 10 Best Creative Directors!