Joran Briand & Arnaud Berthereau – France
Founders of Studio Briand Berthereau
Created in 2011 by Joran Briand and Arnaud Berthereau, the studio operates in the fields of design and interior. Its philosophy is very simple: make the most possible out of the least possible. This approach, which could be called “frugal”, seeks to create the perfect balance between form and function, whilst simultaneously optimizing responses to financial and environmental constraints inherent to every project. To reach this goal, they like to make the materials speak out for themselves, by stripping them down to their essentials. They try to wash away the drawn-on aspect of the object to rid it of any superfluous addition. The idea, reveal its emotion-inducing power.