A project that transforms identity into experience and positions the favelas as a creative force within the Brazilian cultural landscape. A visual universe was created for the Museum, expanding the concept into a vibrant and immersive system capable of expressing the creative power of the periphery. Elements inspired by the visual narratives of the favelas were developed to guide the museum’s signage and spatial experience, creating an environment that connects peripheral art and historic heritage while celebrating both the grandeur of the building and the cultural diversity of the favela.
