Launched Lotto in India with a mobile-first store that sells the joy of sport, not just products. Built for curious, unconverted shoppers in a crowded category, the experience blends playful storytelling with conversion-led design, lifestyle PDPs, intuitive size charts to reduce returns, wishlists, and engaging microcopy throughout. Trust is reinforced through UGC, free returns, and a scrollable Italian heritage story. Result: a 4% checkout rate, delivering 1.6× the industry average.
