The project, located on the ground floor of the Erdos Building in Xidan, Beijing, is designed to create a unique brand space for Erdos. The design is inspired by the warmth and heaviness of cashmere, blending natural materials and Mongolian yurt elements to create a harmonious balance between modern and traditional aesthetics. By preserving the building’s original structure, including its columned arcade, the design enhances the spatial experience while ensuring functional flow within the space. The space evolves over time, offering visitors an immersive, lasting brand journey.
