The project spans 233 km along China's southeastern coastline, integrating ecological and cultural landscapes into a continuous coastal infrastructure system. Guided by ESG principles, it advances ecological restoration, destination branding, and resource reconnection. It transforms fragmented shoreline infrastructure into China's first low-carbon ESG coastal scenic byway, weaving mountains, sea, transport, and destination nodes into a unified corridor, enhancing ecological resilience, waterfront access, coastal tourism, and building a global model for sustainable regional revitalization.