KIO is a wellness brand that provides Chinese Medical products for health and skincare. The Chinese name draws inspiration from the core principles of traditional Chinese medicine, Yin and Yang. When Yin and Yang are perfectly balanced, everything is in its most harmonious state. The logo design deconstructs the Chinese name. Spike, flat and round shapes are the three elements underlying the formation of nature and all living beings. When the three elements are in perfect balance, the word "合" is formed. Horizontally, the English name "KIO" appears, representing "Keep It Original."
