For its 27th edition, FILMAR’s visual identity draws inspiration from Freddy Mamani’s neo-Andean architecture, whose cholets transform urban space into a bold affirmation of Aymara identity. The posters channel this vibrant visual language: architecture becomes cinema, façades become screens. Deployed across Geneva through print, cinema, and social media, the project creates a dialogue between tradition, pride, and transformation, celebrating Latin American cinema as a cultural force capable of reshaping how we inhabit and experience space.
