The Luminous Casket - Jewelry Store Shanghai

Through a museum-inspired circulation and a multi-scene dimming system, this project resolves the core challenge of providing precise lighting environments for different gemstones within an open-plan space, seamlessly merging commercial efficiency with an artistic experience between classical romance and modern luxury. Commercial strategy also shaped the layout, placing accessible collections near the entrance while bespoke pieces are showcased in the central hall and VIP area.

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