Beehive is the command center for Roku’s global ecosystem, managing 1.1 million assets. To unify complex workflows—from TV series, movies, live sports to ads—the design bridges backend power with a high-performance interface. The product is empowered by AI-driven automation, replacing manual tasks with high-precision metadata and quality control. This design-led approach was pivotal for international expansion, providing the geo-targeting and multi-language support needed to scale seamlessly. Beehive turns vast data into a strategic advantage, delivering a polished experience to millions.
