The “Rock Rhyme Tea” brand created packaging for traditional Chinese Wuyi Rock Tea that mimics rock textures, reflecting its origin in cliffside crevices. Wuyi Rock Tea is a rare tea rich in history. The goal is a new packaging concept serving as a bridge to Generation Z, revitalizing tea culture for younger audiences. Design elements include various gift boxes with two 120g canisters and one 12g travel canister; cold-brew RTD bottles, and a booklet explaining the tea’s history and production. These elements reflect the concept of "徹底岩茶"—a thorough exploration of rock tea.
