Pāscō is a contemporary food truck brand created for workplace catering specialists TNS and their client ARM. Built around the idea of treat-culture, the identity transforms routine workplace lunches into small, memorable moments of delight. A flexible visual system of warm neutrals, vivid secondaries and a playful ASCII-inspired mascot, Lil' Pāscō, acts as a grounded canvas for an ever-changing menu of authentic global cuisines. From wordmark and tagline to bespoke vehicle livery, packaging and point of sale, Pāscō feeds lines of happy punters daily on ARM's Cambridge campus.
