Over 60% of newborns develop jaundice, and treatment traditionally separates them from their parents for days under overhead blue lights. Bili-Hug rethinks phototherapy as a garment. Optical fibres woven into a soft cotton knit deliver therapeutic 460nm light across the infant's skin, while an integrated hood replaces rigid eye shields. Snap closures enable feeding and changing without interrupting treatment. Parents can hold, feed, and comfort their newborn throughout the most critical bonding window.