TOTOLALA

ToToLaLa derives from the Chinese phrase “拖拖拉拉” (tuō tuō lā lā), a colloquial term describing procrastination and hesitation in everyday life. This visual communication design project explores procrastination as a collective behavioral pattern in contemporary society, where tasks, emotions, and anxiety are continuously postponed into tomorrow. By integrating the Pomodoro Technique, time becomes a visual rhythm of focus, interruption, and delay. Through playful IP characters and interactive storytelling, the project reinterprets procrastination as emotional and cultural experience.

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