Color 2.0 is a holistic campaign by GRIYER, uniting the collection’s key visuals, art direction, a launch film, and a curated series of short films with award-winning Turkish architects. Starting from a simple premise: designers boldly engage with color, yet no two ever see it the same way. Building on this idea, the campaign explores imagined spaces shaped by architects’ personal perceptions of color, framing it as a spatial and experiential driver. By revealing these differences, Color 2.0 celebrates both the individuality of designers and the diversity of the playground VitrA offers.
