This project proposes a democratic visual system that brings cultural heritage closer to everyday life. Its main challenge was to deinstitutionalize the seminar, placing the community in a leading role and built heritage as the stage where life happens. Developed in Brazil, it combined visual identity, videos, printed materials, and a free online banner generator to expand access and decentralize institutional control over communication. The project also unfolded into a living manifestation: a devotional sawdust carpet created on site, a popular expression found in many Brazilian cities.
