realme Display Modular Matrix Visual Merchandise

  • Company/Studio
    realme Mobile Telecommunications (Shenzhen) Co., Ltd.
  • Lead Designer(s)
    realme Retail Image Design Center
  • Design Team
    Renhe Liu, Bonan Liu, Jiansong Zeng, Biao Wang, Jiayan Liu, Hua Zou
  • Prize
    Honorable Mention

realme Display Modular Matrix Visual Merchandise focuses on human-centered design and business sustainability. Facing the fast-changing market, it uses the universal device tray as a standardized unit, featuring a recessed interface for seamless connection across diverse fixtures. Rounded-cornered rectangular metallic silver panels with signature yellow accents serve as friendly visual guidance. The ergonomic design and optimized information display make it easier for customers to read and notice what matters. The modular design cuts costs on training, operation, maintenance, and updates.

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