Following the U.S. government’s decision to block Penguin Random House’s acquisition, this rebrand repositions Simon & Schuster as a champion for underrepresented and independent voices. The identity centers on a unifying “S/&” mark derived from Voyage, symbolizing collaboration and the joining of perspectives. A refined serif system, Editorial New and IBM Plex Serif, balance heritage and contemporary expression, allowing the brand to embrace controversy, dialogue, and unconventional storytelling as catalysts for cultural change.
