Liceo Alfa is a new international sports high school based in Milan. For their branding project, we combined vibrant typography with a bold symbol to create an identity that expresses boldness and dynamism. The first element is a typeface that evokes movement because we understand the importance of moving in order to evolve. The second element is an arrow that points the way because we want to inspire our students to discover their talents and goals. But it is also a symbol that evokes a letter: the letter A, the first one of the alphabet, because this is the place where the future begins.
