The first annual report after the brand relaunch initially appears rather closed, and each stakeholder is allowed/required to “tear open” their personal copy. The punched perforation is then folded into the back cover as a flap with a visible tear edge. The typographic style, in which headlines and highlighted figures tilt vertically to form an ever-changing Hegau skyline, supports the brand code, as do the shortened pages, which serve as chapter dividers and also open up a second narrative track with Marius Hanke's essay 'Whether mine or others' on the subject of home.