How do you translate a consistently minimalist approach to hospitality into a digital experience that inspires, informs, and measurably leads to bookings? For berge—located at the foot of the Kampenwand mountain—we developed a website that not only claims to be “less,” but also makes this experience tangible in its interface: clear, precise, and unique. The focus was on translating the DNA of the hotel – unusual floor plans, layers, contrasts between old and new – into a consistent design system. Each of the 17 individually designed rooms has its own visual identity (including a logo).
