“7c | seven cedars winery” is the first winery in Fujikawaguchiko at the foot of Mt. Fuji. artless Inc. led the comprehensive brand design direction across identity and architecture. In close collaboration with winemaker Hiroko Takano, the project honors the individuality of local grape growers and respect for the land. Named after seven 1,000-year-old sacred cedars, the identity merges Mt. Fuji’s silhouette with flowing lines inspired by nature. Rooted in Japanese heritage yet expressed through a universal design language, 7c opens Japanese wine to the world with quiet confidence.