The brand aims to bring people closer to nature through scent. Herb Thyme commissioned Baicai to design its Shenyang scent experience store. Located in Shenyang’s Liangcang Cultural Park, the project occupies a standalone two-story building. We created the image of a freshly opened box—revealing beauty through a bold yet restrained façade design. With red as the brand color, it runs as a thread throughout the design. We designed a modular display system with a building-block feel. The second floor serves as the brand’s office, continuing the design language of the first floor.
