1904 Neutral Bay was conceived as a refined residential brand that honours heritage while asserting contemporary distinction. Made Agency delivered brand identity, art direction, and website design to position the development as a rare boutique offering of just nine residences. Drawing from the building’s 1904 origins, the visual language balances restraint and richness—translating architectural detail, materiality, and craft into a cohesive brand experience. The result is a considered, elegant presence that elevates heritage living for a discerning modern audience.