Famìa is an olive oil brand from Rovinj, named after the local word for family, recalling a time when every household made its own oil. Inspired by Rovinj’s colorful seaside houses, the label transforms the bottle into a small family home, with colors representing different oil intensities. Different bottle sizes create dynamic, Mediterranean town–like displays that attract customers and reduce in-store costs, as no additional display elements are needed. The design invites customers to create their own collection and take home an authentic piece of Rovinj, boosting the client’s profitability.
