This proposal refreshes the Coconut Palm brand through a collaboration with Excel. Under the theme “YES: The World Is Updating,” the project includes an online Coconut Island mini-game and an offline Small-Step Challenge to boost engagement. Pixel-style visuals inspired by Excel modernize the brand and create a fun, youthful atmosphere. The campaign strengthens daily brand touchpoints, enhances emotional connection, and supports a younger, more dynamic brand identity.
