A design firm reimagined the cosmetics floor of Hyundai Jungdong in South Korea, transforming over 42,000 sq. ft. into a refined, immersive beauty destination. Veering away from the traditional clinical look of department store beauty floors, the design introduces sculptural columns, a custom neutral palette, and precise lighting to create a gallery-like experience. The result highlights both Hyundai’s identity and each brand’s individuality - delivering a bold, emotionally resonant, and forward-thinking vision for beauty retail.
