The project was launched to screen 19 short films created using Generative AI, each with a duration of approximately 8 to 10 minutes. of Branding's project for the Generative AI-based Independent Film Screening Conference, a film reel—a representative symbol of cinema—was selected to serve as a graphic metaphor. Although movies today are far removed from traditional film, the image of a film reel remains the most immediate and recognizable metaphor for movies. As mentioned above, the film reel was symbolized through a graphic keyword.
