Music. Dance. Drama. Visual arts. Can one simple logo represent them all? The entire brand identity revolves around the word “alle” (= Norwegian for everyone). This stylised wordmark is still legible, but the letterforms are soft, organic, and flow across an imaginary wave — adding movement and a sense of emotion, reminiscent of the ocean, the flow of music, a dance movement, the stroke of a paintbrush across canvas. The ambigram becomes the star of the show when used as a decorative element, filled to the brim with all the creativity that this school of visual & performing arts contains.
