The logo concept is based on 3 parts refer to the anniversary itself, as well as to institution's activities. There is number 60, a farm animal – a rooster, and a cog machine element. The form was supposed to be concise, devoid of obviousness, a bit abstract, and embedded in specific realities. Logo is developed into an anniversary poster entitled "Revitalizing heritage", which is reinterpretation of a poster by Zbigniew Kaja, one of the founders of the Polish Poster School, designed years ago for this museum. The reverse contains infographics referring to the history and nowadays attractions.