Arrazuna's identity system celebrates a constellation of artisans through a handmade approach. The pattern employs Ebru paper marbling to evoke the region’s legacy of celestial navigators, embodying cultural and gastronomic abundance, with each piece unique as it is cut and divided. The adaptable labeling system unites Arrazuna's diverse products, documenting their journey from farm to table. The logotype celebrates traditional Arabian calligraphy, while diamond accents reference astronavigation. Framed by the silhouette of a traditional Arabian niche, the logo honors its Levantine name.
