MUGuette coffee

  • Company/Studio
    Marussia Design
  • Lead Designer(s)
    Mariia Kulichkova
  • Design Team
    Vadym Aseiev (Project Mentor)
  • Prize
    Honorable Mention
  • Project Website

MUGuette is an emotionally rich coffee brand born from a personal journey into French culture and self-acceptance. It’s more than coffee — it’s a ritual, a story, a collectible experience that blends taste with feeling. With a dynamic visual identity and poetic soul, MUGuette reflects the emotional growth of a young Parisian muse. Ever-evolving yet instantly recognisable, the brand creates a deep connection through seasonal designs, unique packaging, and a philosophy that celebrates every version of ourselves — one meaningful sip at a time.

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