Logo with visual identification elements for Pop Culture Gallery in Stary Browar – a unique shopping and art centre in the very centre of Poznań. The concept is based on three elements: an abbreviation of the word popular, an ellipsis, and a square motif characteristic of the place. The elements, when put together, form a series of geometric figures, as well as the word POP. The logo and other identification elements are accompanied by a cherry motif, the Polish equivalent of ice on cake, as well as this gallery is an ice (cherry) on cake for this this place.
