Blessing · Sal Seed

  • Company/Studio
    Zhejiang Tmall Technology Co., Ltd. TAOBAO Design
  • Lead Designer(s)
    Xiaoyuan Gu, Wei Jiang, Wenqi Yin
  • Prize
    Honorable Mention
  • Project Website

The 1300-year-old sal tree planted by Xuanzang is located in Yijun, Shaanxi. The packaging for its seeds, inspired by the original 5-tiered Giant Wild Goose Pagoda, features a layered design to echo the seeds’ natural composition. The layers boast specific narrative themes (Xuanzang’s pilgrimage to the West/his passage through Yijun/his act of planting the tree), revealing 3 spiritual realms—Wish, Spirit, and Blessing. The packaging adopts symbolic images (divine root/Buddha’s hand/auspicious tree) to show the spiritual legacy of Xuanzang’s journey. White and blue create a cultural ambience.

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