Πyrá celebrates the Cretan pie—born from fire, crafted by hand, and baked in wood ovens. Its name evokes flame, and its design draws from fire, earth, and tradition. With terracotta tones, embossed logos, and rustic textures, the brand reflects authenticity and craft. Every element—from packaging to shop design—honours the ritual of baking and the timeless crunch of true Cretan heritage.
