LG's #AllEyesOnLG Campaign

  • Company/Studio
    Evolutionco Digital & Interactive Consultancy Pvt Ltd
  • Lead Designer(s)
    Dinesh Choudhary
  • Design Team
    Vikram Pawar, Namit Mane
  • Client
    LG Electronics India
  • Prize
    Honorable Mention

A proof of concept for LG OLED TV, was conceptualized to position TV viewing so grand that you cannot take your eyes off it. #AllEyesOnLG broke the clutter with a striking 3D gallery where Renaissance paintings came alive - each eye turning to an unseen LG OLED. Designed with cinematic precision, every second was strategically crafted using chiaroscuro lighting, spatial composition, and slow-reveal camera pans. The payoff? A seamless shift from gallery to sports arena, making design the medium, OLED the magnet, and every frame a masterstroke in visual storytelling.

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