A television tower that characterizes the cityscape of Hannover is to be demolished for financial reasons. A creative entrepreneur comes up with an extraordinary renovation and re-use concept that benefits all citizens equally. A simple tower becomes a tower that does good. The logo for “Der Gute Turm” combines the initials D, G and T in a single line. Through its surprising simplicity, the sign conveys an impression of creativity and feasibility. The design leaves sufficient room for future developments of the project, thus ensuring the balance between abstraction and identification.
