The project, with its spatial storytelling centered on hutong culture, creates a “neo-Beijing” vibe in the fashion hub, offering an immersive retail space. It employs symmetrical curved walls paired with warm spotlights, while also featuring deep crimson and pine green inspired by traditional hutongs and gardens. The project deconstructs traditional elements (lintels common in hutongs, brass lion-head door knockers of the Siheyuan, patterns of the Zaojing, etc.), and reinterprets them through rusty metal and LED digital installations, establishing a gorgeous, elegant Eastern aesthetics system.
