Inspired by the "Sunset Highway" popular among Gen Z, 37LOUNGE integrates the dead zones of a mall with road culture, pushing the boundaries between indoor and outdoor commercial spaces. With sunset orange and vibrant yellow as its main tone, it creates the atmosphere of a California highway. It uses tropical plants and vintage cars to evoke a strong sense of romance, building a new street that combines social interaction, fashion, and "high-street" aesthetic experiences. It offers young urban consumers a fresh hotspot and a new hub for socializing, becoming a cultural symbol beloved by youth.
