A Letter Tree

  • Company/Studio
    Heine Warnecke Design GmbH
  • Lead Designer(s)
    Dirk Heine
  • Design Team
    Lena Hiestermann
  • Client
    Anne-Frank-Gesamtschule Havixbeck-Billerbeck
  • Prize
    Honorable Mention

Anne Frank was Jewish and wrote a diary during the Nazi era in which she describes a chestnut tree in detail she could see from her hide. Since there are already many logos with the signature and portrait of Anne, the tree emerged as a suitable path. It provides a significant reference to Anne Frank and the tree also symbolizes growth and a wide range of opportunities for children to develop, as well as grounding and stability. The idea of a letter tree came about – created only from letters. The charm of this idea is to have a legible pictogram. Individual elements become a colorful whole.

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