EQLZ Chengdu MixC Store

  • Company/Studio
    RNP
  • Lead Designer(s)
    Kevin Weijun Chen
  • Design Team
    Niki Luo, Karen Wang, BingZhao
  • Client
    EQLZ
  • Prize
    Honorable Mention

The EQLZ store facade features rusted metal, echoing the brand's "authentic" ethos. A casually worn basketball hoop symbolizes its streetball roots. The interior features a flexible layout with modular flow lines and an overhead rail system. Lightweight aluminum display racks contrast with repurposed wooden tables. The wooden tables are made from recycled planks of past brand events—randomly revealing weathered logos and details that embody the brand's unique character.The design emphasizes sustainability, utilizing reclaimed timber and energy-efficient lighting to minimize energy consumption.

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