Starting from the diverse culture of Taipei's Yongkang Shopping District, this project combines the four core elements of Art, Play, Taste, and Scenery through field research. These elements are skillfully integrated and presented through a cohesive visual style, showcasing the unique charm of the district. At the same time, digital marketing and design expertise are combined to enhance the visual appeal and cohesion of the Yongkang Shopping District, creating profound brand value and cultural depth, and driving the innovative development and revitalization of the district.
