This project, a fan-oriented marketing campaign co-created by TMALL HEYBOX and Xiami Music & Arts Festival, employed a scenario-based strategy to ensure the infinite extension of music experience. The key visual, inspired by the sunset over the coastline of Aranya, utilized elements including light beams and sound waves to construct the TMALL HEYBOX Heatwave Stage, fostering an emotional bond between the brand and young fans. The project also introduced 5 major brands and created an online & offline marketing matrix, greatly improving brand exposure, audience engagement, and cultural resonance
