Ubad Rasa is an immersive restaurant concept inspired by Chef Will Goldfarb’s “botanical modernism.” Set in Chelsea Market, it blends Balinese craftsmanship with modern tropical elegance. Rich materials, carved wood, and batik-inspired patterns create a whimsical yet grounded space. From a lush cocktail lounge to a theatrical dessert bar, the design celebrates healing ingredients, cultural storytelling, and the art of slow, sustainable dining—bringing the spirit of Bali to New York.