LI-NING 1990 Chongqing store, we employs heat-tempered blue as the core visual language, integrating the Heat Gradation concept. This color palette originates from the oxidation hues naturally formed when metal undergoes high-temperature forging, transitioning from deep to light shades of blue. It represents the perfect fusion of temperature control and master craftsmanship—just as an athlete undergoes relentless training and refinement to reach peak performance, Heat Gradation symbolizes LI-NING 1990’s deep understanding of the spirit of sports and its unwavering commitment to detail.
