The Dutch Nationale Opera & Ballet needed to be rebranded into an open and inviting brand, providing space for their various disciplines with a digital-first approach. Creative workshops elicited the brand promise, “Part of something greater than yourself.” From this, we created one strong brand with a distinct identity. The design starts from the brand promise, with an upward, transcendent movement and the art of omission at its core. This creates a choreography of elements. The motion design emphasizes the uplifting feeling. The flexible grid provides a stage and ensures consistency.
