THE TRANSFORMATION OF BEAUTY

  • University/School
    Guangdong Vocational Academy of Art/City University of Macau
  • Lead Designer(s)
    Yingying Zhang
  • Design Team
    Lu Wang
  • Prize
    Honorable Mention

Teenagers are easily influenced by the unusual concepts of social media, paying too much attention to material factors such as appearance and body shape, while neglecting inner qualities and spiritual content. What's worse, they may be discriminated against by other students because of their obese figure, and thus embark on a diet to lose weight. We hope that through advertising and communication, it breaks down the single aesthetic standard, advocates diversity and healthy beauty, and encourages all women to examine and accept themselves, and pursue a healthy and confident lifestyle.

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