The MICHA logo showcases modern aesthetics via minimalist design. Its core concept focuses visually on: 1) The mountain-shaped frame as the brand symbol, aligning with the "M" in the logo for a "form and meaning" connection. 2) Negative space guiding focus to the brand mark, creating a strong anchor. 3) Modular design unifying the brand system, strengthening recognition and adapting the identity across media for multi-scenario communication.
