The design features unique industrial art installations that showcase local culture, merging a scene of new productive power with Chinese aesthetics, injecting modern vitality into the Qichongtian Building, originally constructed in 1922. Envisioned as "Liangcai Factory," this curated retail space breaks away from traditional display modes, transforming consumers from spectators into active participants. The redefined commercial scenes and open, interactive concepts breathe new life into the brand's cultural DNA, creating new collective memories in the new era on Nanjing Road.
