This medicine packaging is carefully designed to fade into normality, as could those facing substance misuse. Perusal reveals irregularities, and expressive typeforms echo ideas around substance misuse, provoking reflection. Inspired by Robert Louis Stevenson’s ‘Strange Case of Dr. Jekyll and Mr. Hyde’, curated excerpts prompt exploration of this immersive communication experience, creating a unique way to connect with those encountering substance misuse and deliver readers to the Directline support network. Directline logo: Directline logo [Image]. DirectLine. https://www.directline.org.au/